As part of the launch of the new Mercedes E-Class, we were tasked to create a virtual car configurator.
Days of booth operation
Touches via the app
The app was implemented on Android platform using the Unity engine for Samsung Gear VR glasses. The user in virtual reality could choose the model of Mercedes E-Class (Business, Sport, Luxury), as well as exterior options (8 body colors, 26 wheel rims) and interior options (22 upholstery types, 4 lights, 12 interior trim options).
Turnaround time: 28 calendar days
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